Role Overview
Kaiyixin International Education Consultancy is seeking a strategic and results-driven Digital Marketing Manager to lead the planning, execution, and optimisation of integrated digital marketing activities across multiple international markets, including the UK, China, Hong Kong, and Southeast Asia.
The successful candidate will be responsible for developing and delivering digital marketing strategies that promote Kaiyixin’s education consultancy services, study abroad programmes, and related advisory services. This role combines strategic planning, project management, and hands-on digital execution to drive student engagement, brand visibility, and international growth.
The Digital Marketing Manager will play a key role in translating business objectives into effective digital campaigns, ensuring consistent brand messaging across global platforms, and managing multi-channel marketing projects from concept through to delivery.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with the company’s international education consultancy services and growth objectives.
Plan and execute multi-channel marketing campaigns targeting students and parents across China, the UK, and other international markets.
Conduct market research and competitor analysis within the international education sector to inform campaign direction and student engagement strategies.
Manage and optimise social media platforms including WeChat, Rednote (Xiaohongshu), TikTok, and other relevant regional channels.
Create, oversee, and publish engaging digital content (text, images, video) tailored to students aged 4–25 and their parents.
Support promotion of study abroad services, including university applications, visa guidance, career mentoring, and UK study tours.
Develop structured marketing project plans, including timelines, budgets, performance indicators, and delivery milestones.
Coordinate with internal consultants, academic advisors, and external partners to ensure smooth execution of marketing campaigns.
Manage website content via CMS platforms, ensuring accuracy, cultural relevance, and strong user experience for international audiences.
Monitor campaign performance using analytics tools and provide regular reports with insights and optimisation recommendations.
Manage online community engagement, responding to enquiries and supporting student conversion journeys.
Ensure consistent brand positioning across all digital channels and marketing materials.
Oversee multiple marketing projects simultaneously while maintaining quality and meeting deadlines.
Essential Requirements
Bachelor’s degree in Marketing, Communications, Business, Digital Media, IT, or a related field.
Proven experience in digital marketing, social media management, or marketing operations.
Strong understanding of international social media platforms including WeChat, Rednote, and TikTok.
Experience managing multi-channel digital campaigns from planning to execution.
Strong project management and organisational skills, with the ability to handle multiple priorities.
Excellent content creation and copywriting skills.
Strong analytical ability with experience interpreting data and improving campaign performance.
Excellent communication and stakeholder management skills.
Ability to work effectively in an international and fast-paced environment.
Desirable Requirements
Experience in the education consultancy, international education, or student recruitment sector.
Familiarity with UK higher education systems and international student application processes.
Knowledge of SEO, paid advertising, CRM systems, or marketing automation tools.
Experience working with cross-border marketing campaigns targeting Chinese-speaking audiences.
This listing was aggregated from publicly-available sources. The employer holds an A-rated sponsor licence at the time of this listing, but sponsorship of this specific role is not guaranteed — the employer's offer and UK Visas and Immigration are the final authority. Details may have changed since our last update — verify with the employer via the Apply link.